Why is it that we dream of certain destinations? Is it mainly instinctual or, is there much more to it?  If you live a distance away from your family or long-time friends, then travel destination priorities may well involve bringing you closer to these people.  If you sense some connection to a place you've never been, you may feel driven to get yourself to these places.  The following were eleven reasons people gave me as motivations for choosing a specific travel destination:

1) Leisure/ vacation: lured by the exotic

2) Family live in the area

3) Wedding/ Reunion/ Funeral location

4) Work conference/ meeting setting

5) "Always wanted to go there"

6) Spiritual reasons (i.e., desire to witness miracles or to make a pilgrimage)

7) Random choice

8) "Someone recommended it"

9) "Why not?"

10) Seat sale

11) Heritage (i.e., gathering material for a family tree; visiting relatives' graves, retracing immigration path or finding/ reuniting with blood relatives)